林业经济问题

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浙江柑桔产销分析及其启示
An Analysis of Orange Production-Marketing Relation in Zhejiang

吴伟光,沈月琴,王益民
WU Wei-guang;SHEN Yue-qin;WANG Yi-min (Economics Management Department Of Zhejiang Forestry College, Lin'an, Zhejiang 311300 China)

摘要(Abstract):

在描述浙江柑桔生产发展过程的基础上,分析柑桔销售态势和特点,并对其原因进行深入剖析。同时探讨不同品种市场生命周期所处的阶段,提出促进浙江柑桔发展的对策和建议。
Based on the developing course of orange production in Zhejiang,The paper analyses the trend and nature of orange Marketing,and the causes of dull marketing. At the same time .The article describes various orange species' market life circle, puts forward the measurements of orange development.

关键词(KeyWords): 柑桔;;产销关系;;市场生命周期
orange;production-marketing relation;market life circle

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作者(Author): 吴伟光,沈月琴,王益民
WU Wei-guang;SHEN Yue-qin;WANG Yi-min (Economics Management Department Of Zhejiang Forestry College, Lin'an, Zhejiang 311300 China)

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